Marketing is like the spokes of a wheel

Not enough spokes and your wheel could collapse under the pressure.

Too many spokes and you lose track of what is truly supporting you and what is just for showing off.

The angle of the spokes is like your strategy – the spokes are stronger when they cross each other at a planned angle.

Marketing is strongest when one element overlaps with another, on purpose and deliberately.

When the wheel is moving, you can clothes pin a playing card to hit your spokes and the wheel will sound like a motor – rhythmic and consistent.

With marketing, you can you can hear it hum through social media, easier closes at the point of sale, controlled costs and increased revenue.

Before you get that hum . . . you must decide how many spokes you need and where they need to be placed.

Not enough spokes and your wheel could collapse under the pressure.

Too many spokes and you lose track of what is truly supporting you and what is just for showing off.

Shall we go through it again?