Are you feeling the pressure to use Linked In as part of your marketing?
If so, the following list will help you to understand your Linked In Health. Rate yourself below.
o I have a Linked In profile which is 100% complete.
o My Linked In profile is well thought out with the current keyword rich descriptions and first person language.
o I have utilized the professional headline with something catchy and memorable.
o My websites, blogs and Facebook are listed by their actual names. (ie: Gail Keith Marketing Website, Gail Keith Marketing Blog, Gail Keith on Facebook)
o I have at least 10 recommendations most of which are clients. o I have at least 500 business connections, 75% of which are people I actually know and have an interest in remaining connected to them.
o I am set up as a Service Provider on Linked In and have followed the information regarding being a Service Provider in the Linked In Learning Center.
o I am a member of at least three groups which are directly relevant to my industry and expertise and I actively participate in the group conversations.
o Several times per month I post survey style questions and respond to others questions which are relevant to my expertise, passion or industry.
o I actively seek out new blogs and information on how to leverage Linked In for my business.
Rate Yourself
8-10– Congratulations, in general terms you are positioned to have Linked In serve your business needs. You can build in almost any direction knowing you have already created a foundation to support Advanced Marketing, Strategic Growth and operationally sound marketing systems.
7-8 – Health is good but a little more effort and it could be solid. You can still move into Advanced Marketing routines, however, a rating of 8 or above will assure advanced tactics are the most successful.
Danger Zone! 5-6 – Things could fail quickly. Remember your competition is eagerly trying to out score you. Many people in this range tend to “throw things against the wall to see what will stick”. This is a danger range and it’s easy to get lost, waste time, waste money. Don’t be fooled because there is some items in place, they have to be strong enough to build upon.
Below 5 – You are in danger of being “unmemorable” if not already there. This is typically the range of the beginning business or the “old school” business owner. This is the range to help you understand the starting point and how to narrow your focus for the most effective.
