So, your on Facebook. You have a personal page and a business page but what's next?
The following check list will give you some insight into the top 10 steps each business owner should take to make Facebook effective for their business.
Check Your Facebook Health
o I have a Facebook personal page with at least 300 connections or a Fan Page with at least 500 connections.
o Of my connections, 75% are in my target market and/or related to my industry. o I make posts daily and interact with others in string conversations.
o My blog feeds into my Facebook page.
o My posts are a combination of business and personal.
o I “Like” the Fan Pages of my business contacts, my target clients, industry leaders and industry publications.
o I invite others to “Like” the pages which I support. o I have a healthy mix of business and personal pictures in my Facebook Albums.
o I have Facebook on my phone and can respond to posts and communications timely when appropriate.
o I actively seek out new blogs and information on how to leverage Facebook for my business.
Rate Yourself
8-10– Congratulations, in general terms you are positioned to have Facebook serve your business needs. You can build in almost any direction knowing you have already created a foundation to support Advanced Marketing, Strategic Growth and operationally sound marketing systems.
7-8 – Health is good but a little more effort and it could be solid. You can still move into Advanced Marketing routines, however, a rating of 8 or above will assure advanced tactics are the most successful.
Danger Zone! 5-6 – Things could fail quickly. Remember your competition is eagerly trying to out score you. Many people in this range tend to “throw things against the wall to see what will stick”. This is a danger range and it’s easy to get lost, waste time, waste money. Don’t be fooled because there is some items in place, they have to be strong enough to build upon.
Below 5 – You are in danger of being “unmemorable” if not already there. This is typically the range of the beginning business or the “old school” business owner. This is the range to help you understand the starting point and how to narrow your focus for the most effective.
