Personal Branding Check Up

Your Personal Branding IS Measurable!  

Take the following quick Personal Branding Check to See How You Rate
 

o  I understand, my brand is my responsibility and how others interpret it is the measure of my effectiveness.

o  I understand everything I do matters with regard to my personal brand.

o At least 3x per year I have a colleague survey my top three clients and/or strategic partners regarding their understanding my strengths, reputation and unique style.

o I have five success stories of my client interactions, which are, written, rehearsed and can be told quickly and concisely to demonstrate my personal style and customer commitment.

o I have a written Marketing Communications Strategy, which is posted where it can be reviewed weekly. (A sound Marketing Communications Strategy includes  - What you are trying to convince people of, who you are trying to convince, who you will prove your claim and the mood and tone of your communications.)

o  I can confidently speak about my talents and values without discussing my job, title or professional role.

 o  I have a story of why I left a job/position/or role because it conflicted with my personal brand or believes.

 o Each week I jot down three items which created a positive adrenaline rush for me or an intense feeling of satisfaction concerning my profession or personal pursuits.

 o I know my reputation and what I am “known” for and have data to back up my opinion. (such as, testimonials, surveys, evaluations etc.)

 o At anytime, I could invite 10 colleagues to a private event and they would show up simply out of respect for me.

Rate Yourself

8-10– Congratulations Your Personal Branding is SOLID. You can build in almost any direction knowing you have already created a foundation to support Advanced Marketing, Strategic Growth and operationally sound marketing systems.

7-8 – Health is good but a little more effort and it could be solid.  You can still move into Advanced Marketing routines, however, a rating of 80 or above will assure advanced tactics are the most successful.

Danger Zone! 5-6 – Things could fail quickly. Remember your competition is eagerly trying to out score you. Many people in this range tend to “throw things against the wall to see what will stick”.  This is a danger range and it’s easy to get lost, waste time, waste money.  Don’t be fooled because there is some items in place, they have to be strong enough to build upon.

Below 5 – You are in danger of being “unmemorable” if not already there. This is typically the range of the beginning business or the “old school” business owner.  This is the range to help you understand the starting point and how to narrow your focus for the most effective.